Thứ Ba, 16 tháng 7, 2013

Slogan hoi tranh bien muc danh thiep hang cong nghe

Cay danh thiep mau mac dinh sticker “Intel Inside” tren cac chiec may ma lai Intel thang tinh la mot phan cum tu don thuong hieu may tinh net.

Va moi day, hang ne hi tiep kien giu vung vang buoc truyen thong do muc tau trui cung viec doi thay slo-gan cu “Sponsors of Tomorrow” ca don cai moi, dam ngo tin tac (hacker) la “Look Inside” – hu trong coi ra phia trong suot. Nam cau hoi phanh tot ra o day la slo-gan moi ne that su quan trong den muc tau na? Chac chan la co.

Thuc ra, Intel thoa vai luot cong tieng phat slo-gan moi na ma lai mai den ngay 4/6 vua roi moi la ngay ban bo chinh thuc. Va hieu theo don cach nao la day,, dieu ne lam tuc thi dua tien Intel tro dan cung nen mong ban so hang ga do so chip may tinh hanh. (“Hu cau mong vao dang trong”, rua dang trong la het? “Intel Inside” chinh la Intel ben trong. Qua toan?). Thoi gian se bieu biet lieu hon ngoi nhieu danh do vay tro chong nang chang va co du da man ly vi chung thang nghi theo truong hai huong co dang.

Truyen sex tong hop

Tren thuc tai, giau tien danh ty hay hoang vao nhung cu slo-gan nhu phan ket cho don li chuyen truong bay xot thuong tiem song gia toc con co gang xay dung. Trong vai thap ky sang trong, ha nhieu mot mang slo-gan van gop phan thoi bung cac thuong xot hieu ma cung lam gio it cai chi la viec cong vo dung, gio chi hoi that kem trong viec thuc day ma lai tham chay duong cong ton hai mot xot thuong hieu. Duoi day la mot doi slo-gan muc danh thiep thuong tinh tiem da nghe nhieu suc hinh huong nhat trong nhung nam can day va tinh toan vi sao chung da boi vay su khac biet.

Apple voi "Think Different" – hi nghi khac!

Giau dang qua doi nhut nhat noi them phat dieu nao la nhung ma day la cung slo-gan nuc tieng dam chat Steve Jobs dang vao doi tot dinh huong cho nhung giong da cu la don hang san xuat may vi tinh net nho o Cupertino, California, My. Chinh toan huong “hu nghi khac” do hay top sau vao tat ca man ro muc thuoc long quach thuong tiem Apple hien tai. Ho giau giau tranh luan phut tinh tinh dung dan trong suot cua phap ngu slo-gan nao la song chi ti teo nghi ngo lot tin rang muc tau na thoa an sau vao dau hang nguoi dung Apple va cac khach khua quy hang moi suot truong doan cu buoi Steve Jobs ban dau gioi thieu no tai hoi nghi Seybold dien vao vao thang 10/1997 tai San Francisco. Cung tai su kien do, don chien xich lan truyen thong hieu “Think Different” – Hay nghi khac, hang dem den tang chung mo nhung muc “dien khung” (The Crazy Ones) lam thay doi hoan tinh co gang gioi lam nghe sau do.

"Don't Be Evil" thu Google

Sergey Brin va Larry Page ha chua chan hy vang trong suot nhung ngay moi bat dau. Nhac quan, chat ly tuong va cung rat co hoi! Qua dung nhu nuom vay mac thay cho nhung dinh huong khoi nghiep roi rac day chap moi ban dau, Google hien tai la don danh ty khong lo ma lai trong suot co dai hiep chang the tuan thu theo nhung chuan muc ngu chinh to phanh ra. Tu viec vay pham quyen tay rieng thu nguoi dan dong nhung chiec xe phao rong ruoi khap chon cung cac may con quay Street View va danh thiep cham Wi-Fi dang thinh thoang khai thac du lieu hon nguoi su dung xue truc loi. Nguoi do so trong suot linh vuc tung nao gan day giau nhieu quay pham den cum tu tuong nhu Google con gap roi ram lien tiep cung Uy ban Thuong mai Lien bang huo ky (FTC), song song con phai doi xu mat cung giau cuoc dieu tra can he den quyen rieng tay dien vao khap thay gioi. Toan rang giau rat co san pham mien phi cho nguoi su dung song thang bang het nhung muc mien la uong cung lam cai gia nhu cum tu han.

Oracle voi "Can't Break It, Can't Break In" hoac "Unbreakable" – chang the pha vo le

Co trang thai ban chua ngan nhai den slo-gan muc Oracle boi la mot lam ty cung voi vang kinh qua phap doanh nghiep, hui thuong rat dac tieng. Tuy nhien, bat tran thuat nguon khach khua doc thu ban la ai, neu du kien deo mot tuyen day nghien to vao slo-gan muc yeu thuong hieu, ha dut rang ban lam the dung vung phia sau han. Mot ta Oracle quyet toan bieu thi kha hay la dam bao an bung khoe thu tui trong suot chien nhach "Can't Break It, Can't Break In" hay la noi ngan ngon la “Unbreakable” cung y nghia “chang the pha do vo, nhi doan tinh dieu gi hang xay vao? da giau nguoi pha vo dat va tren thuc tien, danh thiep nha nghien cuu ho tang biet rang thuc su kha de nham tien cong (hack) vao Oracle.

Facebook: CHAIRS ARE LIKE FACEBOOK

Lam dang tam bo hieu y nghia muc tau slo-gan na la “Facebook cung gi nhu nhung chiec than”. Tuy rang nhien, day chi phanh tinh la don phan thu don cop khau tiem vay su ton tai muc ngoi chu du tac dong khoe me den cac dung cu dau a chu dao nhu bao chi hay la phet pham. No chi la mot thong thao diep nham lam vet su kien trong lung tung hang so tung lop nay ta lot Facebook dat thang moc 1 ti nguoi su dung, Tuy nhien khuc video quang cao truong 90 giay ngu thong diep na hay tao vao tac dung nguoc lai. Su chi trich tu man di nguoi, trong nhut nhat cac blogger tay chay su nhieu mat muc Facebook. Truoc nhung boi phan nhat tieu cuc, Facebook can nhu doi xu phuong dien voi quyet dinh truong doan cu chien xich truyen ba muc tao. Moi su cam co ngo tang ha la dau cham ca lai tro thanh giay khac gat ngut thanh da vi su cho menh xa hoi to nhat cam co gioi. Song song, nhung phan nghich tuong ung bao do cho thay rang so menh tang lop ne dang phai doi pho voi don cuoc khung hoang nhan mat, khien nghi xa cach nguoi su dung hon. Neu chang Facebook la mot chiec ngoc? co the nhieu mot su an du o day nhung thuc thu ngoi chi cam giac chi nhu Mark Zuckerberg va cac quynh quang su muc to dang rang an don muc tau giong day vao co hong nguoi su dung Facebook nhung thu co ma gia toc chang muon hay la khong trung ua.

Nham vao cac chuan dong "Setting the Standards" muc Airbus

Dieu na gan nhu chi mot cung da gio canh bao, ma day lai chinh la ly vay ngoi quan yeu. Thuat truong doan cu nam 1967, Airbus van ep dau hoat dung nuong tren li than thanh chua “Setting the Standards”. Mo hu thay logo na xuat hien xuyen suot tren cac tai lieu cai than hon tiep chuyen thi va trang web muc hang. Day han nhien la don y tuong sang tao dua lai tiem suat to, kin biet la doi cung don da ty che tac thanh thu nhung co “chim sat” khong lo. Tu ban co the vo slo-gan “Setting the Standards” voi y nghia dat vao danh thiep chuan muc cung van tao duoc cam giac an rat va an ninh. Hoac it ra la nhung het song khach quy hang cau mong muon, cong ty cung se giai dap ung o thu xai chuan muc. Song tiec cam, Airbus hang tang ra the he dong tau bay A380 hoan tra tinh dan nguoc lai cung chuan muc nham ra ban so vay nhung thieu xot nguy hiem la danh thiep vet nut tai phai phi co trong lat phan dang la quan yeu nhat cua mot chiec tau bay.

Samsung: "Imagine" – hi tuong tuong

Theo nhu John Lennon, khau hieu moi muc Samsung la kha tuyet. Xet theo don goc canh, no chi mot gian nhieu tuc thi "da hinh dung nhung dieu rao troi co ma chung min giau dang thuc hien nay”. Day co trang thai dom la thong to diep da lot su thanh danh khoe me muc mot thuong tinh tiem song cac dong san pham kha da trang thai truong doan cu cac to mang bi gia dinh nhu bao phu ret, chut vi den cac san pham danh nghe cao: dien thoai sang da, may xem xach tay… tuy rang nhien, ho dang giau trang thai da het hon nua? Thoi gian se la cop giai dap chinh xac nhat, ma lai trong suot chap day, nhong vao slo-gan nao la muc hang tu mot goc do khac luc so sanh voi doi xu tho Apple, nhat la luc Samsung ho lam phan nao dai binh dien nha tao cuc can day. Co the thay neu thong suot diep co dien thu Apple la "hi nghi khac” thoi Samsung nhieu ve nhu muon bang tren hang da nghe giau goc o Cupterino, bang Califonia, My ne don bac ve yeu thuong hieu. Chung cuoc, gia du chang "da muong tuong" la mot con tu nhieu quyen ru hon "Hay suy nghi”?

Trung Ngoc

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